Marketing Your House

My 14-Step Marketing Plan is designed for maximum exposure of your home in the shortest period of time.

Step 1

real estate house pricing
Price your home competitively with the current market and price trends.

Step 2

attract real estate buyers investors
Advise you on how to attract buyers by showing your home in the best possible light.

Step 3

Place “for sale” signage, with property fliers easily accessible to drive-by buyers.

Step 4

Respond to all buyer inquiries immediately.

Step 5

mls listings
Optimize your home’s Internet presence by posting your property in the Keller Williams Listing System (KWLS), on local and global MLS systems, and on social media, with plenty of photographs and a description of your property.

Step 6

interested real estate buyers shopping
Market your home on multiple websites, including my own site, my KW local office site, and KW national site, to attract both local and out-of-town buyers.

Step 7

Post your home on my proprietary search app and other KW agents’ apps (more than 1 million downloads and counting).

Step 8

Create fliers and comment cards for viewers of your property.

Step 9

Distribute “just listed” notices to neighbors, encouraging them to tell family and friends about your home.

Step 10

Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.

Step 11

Include your home in our company and MLS tours, allowing other agents to see your home for themselves.

Step 12

Create an open house schedule, and market and host the open house to promote your property to prospective buyers.

Step 13

target active real estate buyers and investors
Target active buyers and investors in my database who are looking for homes in your price range and area.

Step 14

real estate marketing reports
Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.

I know that responsiveness and communication are the top two qualities that sellers value most in their agent. You can expect to be updated regularly, not only on the showing of your home, but also anything that affects your home’s sale. This could include market conditions, new listings, or financing changes.

Keller Williams Realty links the Multiple Listing System to its websites to provide the most current property status and pricing data. I am here to market your property for the best possible price in the least amount of time, and with the least hassle to you the seller.

As your listing agent it is my responsibility to strategically price your home to compete and sell. High quality photos and a virtual tour posted to Keller Williams’ Extended Marketing Reach (more than 350 websites) will invite sellers to view your home for themselves and get it SOLD.

Santa Cruz Home Sellers

Let me take you through the selling process from listing agreement to SOLD.
Mary Philis
(831) 531-8289